in 1978…
The Bohyme® journey begins.
Se Heum Hong, with the support of his wife and children established Fashion World Ent. Inc., the maker of the Bohyme® hair extension brand. Since day one, the goal was never to be the greatest in the world, but to be the greatest for the world.
1978 - 1985
Unique Wiiv® was introduced into the market as Fashion World’s first official 100% human hair. The use of 100% human Remi® quality hair for extensions helped revolutionize the hair extension industry.
In 1985 Black Diamond™, another 100% human hair brand, was introduced to the market. Characterized by it’s unique softness, suppleness, manageability and many style options, the brand quickly gained a large following.
1989
Fashion World Ent., Inc launches the world famous 100% human hair brand - Onyx™. This exceptional product line, created with quality and accessibility in mind, has consistently been a first choice for beauty supply stores all over the world.
1990
The year Bohyme® became official. The Unique Wiiv line was renamed to Bohyme®. By selecting the very best raw materials consisting of healthy Remi® human hair, the Bohyme® Gold and Platinum Collections quickly became the leader in the professional hair market.
During this time, Bohyme® launched another revolutionary product - Bohyme Hand Tied Wefts created with
100% Remi® human hair.
2000
Demand for Bohyme® products was growing day after day and Fashion World Ent., Inc had to move to a new location to accommodate the increasing demand. The 70,000 square foot warehouse with temperature regulation allowed us to drastically improve our inventory management so that we could have a steady supply of all product types, textures, lengths and colors for authorized retailers and hair professionals around the world.
2001
The year which truly changed the hair extension industry. Fashion World Inc. was the first to implement a method for preserving hair cuticles and aligning them in a unidirectional way to create the most natural and healthy hair in the market.
In 2001 Mr. Hong introduced and trademarked the term REMI® into the hair industry and set new standards with its products and innovation. In today’s hair market, the term Remi® (also referred to as Remy in the market) is recognized as one of the most widely used terms to signify high grade hair quality.
2008
Alex Hong, Mr Hong’s son, joined the company and is currently the Vice President. From this moment he shaped the Bohyme® voice and was motivated to create industry accessiblity and standards. He continues to focus on improvements in our products, work standards, our communities, and most importantly, our environment. He works closely with distributors and stylists from all over the world and through constant feedback and recommendations from them, he continues to innovate and develop new styles, wefts, and colors.
“I’ll be completely honest. When I joined the family business, I had zero interest in hair, the industry, and the vast amount of responsibilities that it required. I was living & working in finance and digital marketing industries across the world, but returned to Chicago solely due to health concerns with my dad. I struggled because I didn’t have any relation to the product and the culture and values behind the hair industry seemed to be closed off. After visiting clients across the world and seeing how many good hearted individuals were in the industry, my perspective changed and I realized there was so many opportunities to provide a platform or voice to really show off what was actually possible with the power of hair. One of my primary goals was to open up the world of hair to anyone who was interested. Our network consists of some really amazing people and we want to use our time to promote positive changes in any way we can.”
2011
Bohyme® hair makes it’s cinematic debut in a fantasy drama television series Game of Thrones. Through the seasons between 2011 - 2019 Bohyme® hair was used to create some epic hairstyles.
2012
The Bohyme factory In China joined the Environmental Protection Association. The factory has formal EIA (Environmental Impact Assessment) approval and invests thousands yearly to treat and eliminate pollution causing wastewater. In the same year, our factory received both a Work Safety Standardization Certificate and a Quality Management System Certificate.
2013
Bohyme® launched Birth Remi® collection. With ethically-sourced hair, each bundle of Birth Remi® is sourced from individual donors and passes through meticulous inspections to ensure the healthiest state of hair. Unprocessed, virgin hair allow each bundle to maintain its integrity making the possibilities endless when it comes to styling, dying, applying heat or custom coloring.
2014
Bohyme® launched it’s newest collection - Bohyme® Luxe - a high quality line, created with and exclusively sold to salon professionals in the industry. This collection encapsulates our exclusive, top-tier extensions for professional salon users. Using only healthy, all natural hair, Bohyme® was able to produce rich and vibrant colors and textures on multiple weft types.
In 2014 Fashion World Ent joined the PBA (Professional Beauty Association) in an attempt to group up with others to create regulations for the hair industry at the Government level.
2015
The first Bohyme® collection designed for quick, safe, at-home installations. This collection features clip-ins, tape-ins, and halo hair extensions in a variety of bold colors.
2016
Fashion World Ent. became a member of the Multilateral Recognition Arrangement (IAF).
SGS - Consumer Testing Services - Bohyme items are tested annually by the SGS to make sure there aren't any harmful chemicals or additives in the hair.
2016
Bohyme® created a new, innovative product - Seamless Weft™. This lightweight weft allows stylists to easily customize length, volume and color. Flat, thin and almost undetectable, Seamless Weft™ can be cut to any desired width without fraying and was developed with revolutionary technology to eliminate many factors that could cause irritation or matting at the scalp.
2018
Bohyme® launches another new product - Bohyme Halo V1, as a part of the Essential Collection. In addition to extensions that require professional installs, we also wanted to offer easy, do-it-yourself items that could be used by everyone.
2018
Timeless Bohyme® Gold is renamed to Bohyme® Classic. This collection is the oldest collection, which has its beginning in 1978. It offers the widest selection of installation methods, styles, textures, colors and lengths.
2020
After testing hundreds of different formulas, Bohyme® found the right match for its hair extensions. Remi® Revitalize was launched at the beginning of the year.
2020
Bohyme® launched the limited edition - Private Reserve collection featuring thick, voluminous hair in three of the most popular hand-tied styles - Silky Straight, Body Wave, and Ocean Breeze. This exclusive collection is a symbol of Bohyme’s roots. It is a union of something old and something new. It’s the healthiest and fullest Bohyme hair available.
2020
Bohyme® launches it’s newest collection Ethos®, created with the highest quality hair from the remote villages of Shangri-La. This collection boasts a myriad of colors and 100% Virgin Cuticle Remi® hair.
Bohyme wanted to go back to its roots and make sure that this collection was made to be the best for the world. The hair industry is not just about the products we use, but also the communities around us.
2021
After listening to the needs of hair professionals around the globe, Bohyme® created Genius Weft. Blending the best qualities of our Seamless and Hand Tied wefts, it's our thinnest, flattest and lightest weft. Genius Weft is virtually invisible like a hand tied weft and can be cut to any size like a machine tied weft.
2021
In 2021, Bohyme introduced the thinnest machine tied weft, Ethos® M-Tied. This unique weft combines the strength and durability of machine tied hair with the look and feel of hand tied hair. M-Tied is thin, flexible, can be cut at any point for easy customization and is created with only the highest quality, ethically sourced hair.
2021
Bohyme® expanded its Ethos® collection again in 2021 with the Unlimited Seamless weft. This very flexible, flat and smooth weft can be cut at any point for unlimited customization and is ideal for adding lots of volume and length. Ethos® Unlimited Seamless doesn't have any folded over hair, so it's more comfortable for those with sensitive scalps.
2022
With so many requests from stylists asking for a new wave pattern, Bohyme® took action and created Loose Wave. Part of the popular Luxe collection, this new medium coarse texture offers soft, free-flowing waves for naturally gorgeous, tousled looks. Loose Wave is available in a range of the most popular Luxe colors & lengths.
