Ethos Story — Bohyme Ethos

Behind The Ethos®

Imagine yourself in a rural village where the alpine lakes meet the mountains. You’re surrounded by the scent of lush greens and can hear the trickling of nearby river streams. Welcome to the breathtaking world of Shangri-La where the story of Ethos® begins.

Located in the northwestern province of China, Shangri-La is home to stunning views of shattered mountain peaks painted in a crisp, icy blues. The climate and air quality contribute to Shangri-LA being the perfect region to cultivate the healthy hair needed to create the unique color blends of Ethos®.

Home to more than 20 ethnic groups, it’s no wonder this region is considered to be one of the most ethnically and culturally diverse regions in the country. Ethos® is named aptly so because this is exactly what Ethos® embodies. It symbolizes a paradise where a multitude of cultures come together in celebration of their diversity and differing perspectives.

Moving toward a new day requires reflection and time to honor what we’ve missed. We are really proud to present the Ethos® products and more importantly, the details about how we’ve improved on the fair wages and environments of all of those involved, 100% recyclable packaging, wastewater treatment, and how part of proceeds from Bohyme Ethos items will be donated to a water charity.

What you wear can change the world

‌/ˈĒTHÄS/
The characteristic spirit of a culture, era, or community as manifested in its beliefs and aspirations.

View The Ethos® Collection

Discover how Bohyme® began in 1978 and grew into an an international brand standing for quality, artistry and innovation.

The Bohyme® Journey

Our Sustainability Pillars

People

Environment

Product